How to Get a Fantastic Copywriter
If you are interested to generate an income on the internet, you are going to need a web site. If you want that web site to help you be profitable, it needs to be really well written. Unless you're good at copywriting already it's smart to hire someone well-qualified to write the text on your website. An expert copywriter can help you make far more money than you could ever hope to see if you attempted to write the text yourself. Evidently, not all copywriters are born equal. Some of them are really talented. Some dream of having talent but are simply trying to make a few bucks because they've heard that online copywriting is simple. Here is how you will be able to tell them apart.
Does the copywriter have a site of his or her own? Any copywriter who wants to create web copy should have a website that contains their bio, a resume, a few samples and anything else they want to share. If the copywriter doesn't have his or her own web site, how can they help you create yours? Pay attention to the copy on their web site as well. If it is replete with errors this is not a good sign.
Do you respond favorably while you read the text on the writer's web site? This is more involved than merely noting grammar mistakes. Does the web copy cause you to have any kind of emotional reaction? Does the web site copy make you like the writer? Does it make you want to follow up and find out more about them? Does it make you feel like you must hire the writer instantly? Does the website copy make you want to run for the hills? Does the website copy cause you to feel angry? These are all important reactions and you must listen to them.
Carry out a little more research on the writer. Seek reviews for the copywriter on independent sites and online forums. It is probable that the only reviews on the copywriter's site are going to be glowing ones. Do a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not copywriter freelance jobs run or that cannot be controlled by the writer. These reviews deserve special attention. You should also ask the writer to give you a couple of references. See to it that you follow up and really contact those references site and get an honest opinion from them.
It is essential to actually browse through any samples given to you by the writer. Ask for more samples than are available on the writer's web site. This is especially vital if the copywriter is claiming to be an expert in a field. When the writing looks like it was stolen from Wikipedia or is especially vague, it's best to find someone else.
There are many different ways to find out if a copywriter is worth your money or not. It is important to do your homework and look beyond the writer for information as to his/her reputation and character.